Privacy policy

Effective date: 30/12/2025
Last updated: 30/12/2025

1. Who we are

Leadr is operated by a UK-based sole trader trading under the name Leadr.

For the purposes of UK data protection law, Leadr is the data controller for the personal data described in this policy.

If you have any questions about this policy or how your data is handled, you can contact us at hello@leadrapp.co.uk.

2. What data we collect

When you use Leadr, we collect and process the following types of personal data:

Account and business information

  • Name
  • Email address

Client and pet data (entered by you)

  • Client names and contact details
  • Pet names
  • Notes you choose to record (for example, care instructions)
  • Booking and scheduling information

Please do not include sensitive personal information in free-text fields

Technical data

  • IP address
  • Browser and device information
  • Usage logs and error data

We do not knowingly collect special category data (such as health information about individuals).

3. How we use your data

We use your data to:

  • Provide and operate the Leadr service
  • Create and manage user accounts
  • Store and display information you enter into the platform
  • Manage bookings and schedules
  • Communicate with you about your account and the service
  • Send onboarding, product, and marketing emails (where you have consented)
  • Monitor performance, stability, and security
  • Diagnose and fix technical issues

4. Lawful basis for processing

Under UK GDPR, we rely on the following lawful bases:

  • Contract - where processing is necessary to provide the Leadr service
  • Legitimate interests - to maintain, improve, and secure the service
  • Consent - for marketing emails and non-essential analytics

You can withdraw your consent at any time by unsubscribing from emails or contacting us.

5. How we store and protect your data

Your data is stored securely using reputable third-party infrastructure providers. We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration.

6. Analytics and cookies

We use cookies and similar technologies to operate and improve the website.

Cookies

  • Strictly necessary cookies are used to ensure the site functions correctly and securely. These do not require consent.
  • Analytics cookies are used to help us understand how visitors interact with the site and are only set with your consent. Analytics cookies are only set after you have provided consent via the cookie banner.

You can manage your cookie preferences via the cookie banner or through your browser settings.

7. Third-party processors

We use trusted third-party service providers to help operate and maintain the Leadr service, including providers for hosting, database and authentication services, email delivery, and error monitoring.

These providers process personal data on our behalf under appropriate data protection agreements.

Some providers may process data outside the UK. Where this occurs, processing is carried out under appropriate contractual safeguards in accordance with UK GDPR.

8. Data retention

We retain personal data only for as long as necessary to provide the service and fulfil the purposes outlined in this policy.

  • Account and service data is retained while your account remains active
  • Inactive accounts are retained for up to 12 months
  • You may request deletion of your account and associated data at any time. We may retain anonymised statistical data that can no longer be used to identify individuals, for the purposes of service improvement and reporting.
  • Technical logs are retained for a limited period for security and diagnostic purposes

Where possible, anonymised and aggregated data may be retained for statistical and analytical purposes. This data can no longer be used to identify individuals.

9. Your rights under UK GDPR

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request a copy of the personal data you have provided to us, in a structured, commonly used, and machine-readable format, and to request that this data be transferred to another service where technically feasible
  • Request deletion of your data
  • Withdraw consent at any time
  • Object to certain types of processing
  • Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, contact us at hello@leadrapp.co.uk. We will respond within the timeframes required by law.

10. Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated effective date.